DNS Explained
Buys a Domain
Most Expensive Domains
Cars.com – $872 million
CarINsurance.com – $49.7 million
Insurance.com – $35.6 million
VacationRentals.com – $35 million
PrivateJet.com – $30.18 million
Voice.com – $30 million
Internet.com – $18 million
360.com – $17 million
Insure.com – $16 million
Fund.com – $9.95 million
What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
What is Search Engine Optimization
Algorithms turn information to search results
Higher ranking means better results
Crawls web and absorb all content
Words matter - need to be relevant to what the search is
Titles matter - the HTML <title> should summarize the page
Links matter - links to your web pages is good
Words in Links
Reputation
The following factors are assumed to be closely connected to rankings:
Number of backlinks
Sitemap and internal linking
Usage of keywords in text elements like meta titles, meta descriptions.
Term optimization of content, based on comparison with other documents
URL structure
trust assigned to the page
page load time (site speed)
time on site and bounce rate
CTR in the SERPs, i.e. how often searchers click on the result
Indexing
Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great user experience including a fast load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR in the rankings
Snippet/schema markup to stand out in SERPs
increasing both the quality and quantity of website traffic
Process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.”
Organic search results are the ones that are earned through effective SEO
search engine results pages — often referred to as “SERPs”
Google Webmaster Guidelines
Basic principles:
Make pages primarily for users, not search engines.
Don't deceive your users.
Avoid tricks intended to improve search engine rankings.
Think about what makes your website unique, valuable, or engaging.
Things to avoid:
Automatically generated content
Participating in link schemes
Creating pages with little or no original content
Cloaking — showing search engine crawlers different content
Hidden text and links
Doorway pages — pages created to rank well for specific searches
Search engines have three primary functions:
Crawl: Scour the Internet for content for each URL they find.
Index: Store and organize the content found during the crawling
Rank: Provide content best answer a searcher's query,nt.
If you're not showing up, there are a few possible reasons why:
Your site is brand new and hasn't been crawled yet.
Your site isn't linked to from any external websites.
Your site's navigation makes it hard for a robot to crawl it effectively.
Your site contains code that is blocking search engines.
Your site has been penalized by Google for spammy tactics.
Robots.txt files are located in the root directory of websites) and suggest which parts of your site search engines should and shouldn't crawl, as well as the speed at which they crawl your site, via specific robots.txt directives.
How Googlebot treats robots.txt files
Can't find a robots.txt file, it proceeds to crawl the site.
Finds a robots.txt file, abide by the suggestions
Encounters an error site’s robots.txt file, it won't crawl the site.
Keyword research provides you with specific search data that can help you answer questions like:
What are people searching for?
How many people are searching for it?
In what format do they want that information?
Before keyword research, ask questions
Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are.
What terms are people searching for?
You may have a way of describing what you do, but how does your audience search for the product, service, or information you provide? Answering this question is a crucial first step in the keyword research process.
Discovering keywords
You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there!
https://moz.com/beginners-guide-to-seo/keyword-research
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